Task

Undertake a comprehensive website refresh project for the workplace pensions site. This involved a complete rebuild of the content management system and a design overhaul.

Challenge

The existing site was outdated and perceived as uninteresting by stakeholders. The project was technology-focused, allowing limited time for design and user experience enhancements.

Actions

• Collaborated with a user experience designer to spearhead the design efforts.

• Swiftly developed a suite of components adhering to the styles derived from the recent global design system.

• Infused vibrancy into the site by adopting a minimalistic yet lively photography approach, complementing the clean and concise design components.

• Engaged with various stakeholders, content creators, publishers, and developers across the organization.

• Successfully navigated the project in an agile environment, meeting a tight timeline while rejuvenating the content presentation.

Results

The transformed pensions website exhibited a refreshed look and feel, catering to improved user engagement. By swiftly creating a set of standardized components, the project paved the way for a comprehensive component library utilized across Fidelity's digital offerings. The agile approach enabled a timely delivery, breathing new life into the content and elevating the user experience.